Plot of the video:
At a fast food restaurant, William Foster (Michael Douglas) becomes angry when they refuse to serve him from the breakfast menu (and offers lunch menu), pulls a gun, and accidentally fires into the ceiling. He becomes further annoyed when the burger does not resemble its picture on the menu.
Marketing Insight / Challenge for Marketers:
Insight-1
Instead of talking right on the face of customer (Foster), the restaurant manager could have been a bit more polite and should have used some intelligence and commonsense in convincing Mr.Foster by saying that they have some really good items to be served for lunch which will eventually satisfy Foster's hunger. The smartness of marketing/sales manager comes when he makes customer say yes to the product at hand (lunch, in this case)
Insight-2
Many a times marketers project things more than what it really is!! For example the kind of beauty that the Female model get after using the face cream, the beautifully crafted look of Noodles that is both delicious & mouth watering, the larger-than-life excitement & thrill that the celebrity gets after drinking that cool drink etc. But this feat some times back fires, just as shown in this video - the pathetically thin burger in reality and surprisingly thick & Juicy burger in the poster on the wall. So marketers probably has to strike the balance while projecting the inflated imagery. Gimmicks may work in bringing the customer for the first time but it is not sustainable strategy as the customer will refuse to buy our product as soon as he/she perceives the value of our product to be lower than what he/she expected or being promised. So the lesson for marketers is "avoid dubious promises but stress on the existing product's benefits in a more innovative manner"
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